Marketing

How to Be Undisruptable

Disruptive innovation is a hot button concept today in business. Are you prepared for disruptive competition? Can you survive market disruption? Which industry will fall victim to disruptive innovation next? Innovation and disruption are not necessarily bad things; they usually result in better conditions for consumers and customers, and new Read more…

By Matt, ago

Sales: It’s not about you

If you ask most sales people where their sales style or personal success at selling comes from you’ll get a variety of answers: personality, strategic thinking, consultative approach, training, tenacity and so on. But the truth of the matter is, selling is about communicating value to another human being; and Read more…

By Matt, ago